Reading Notes

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White Man's Burden by William Easterly

Mobilizing Social Change

  • intro
    • 86% of ngo employees use mobile tech mt in their work. asia and africa dominate
    • mostly text/voice, 39% photo/video, 27 MMS, 16% for data gathering/inventory, 10% mapping
    • cost maps with better use
    • Benefits: 95% time savings; 91% quick mobilization, 74% audiences difficult to reach
    • more ppl have a cell phone than don't p8 / UNCTAD "most ubiquitous communication device in human history"
    • innovation and scaling: most orgs are being creative, large potential to scale, partnerships are key p8, more sharing of best prctices/tech needed to reduce innovtion silos, back end systems important
    • Social impact: mt has greater opps than trad ICTs with access, rapid penetration,growing networks. most projects are at proof of concept stage, lacking m&e/impact assessment.
    • Challenges; costsare high esp. w/r/t scaling; finding commerical apps and win-wins key
    • Lessons: need for clear and realistic goals, on the ground needs, appropriate tech, incentives, training, benefits, not tech-focused, need govt regulatory support for innovation p10
  • Health
    • HIV/Aids and epidemic monitoring/prevention
    • information forremote health workers => improved treatment/best practice sharing/usage
    • data gathering speeds epid. prevention
    • use of cellphones/sms, gprs, java, and pda/smartphones
    • AED PDA system incentivizes usage withgossip and news distribution, two diff cases; one ground up via ngo one top-down via moh
    • datadyne's FLOSS mobile data aggregation tool creates a mini survey for the pda tool
    • US case study of using SMS to connect to teen audiences for sex ed; phones are small and can e used privately to access info anonymously (?)
  • Humanitarian Assistance
    • early warning infoand 2way decentralized comm for relief workers
    • rapid post-disaster info
    • notification of food aid
    • Emergency response comm stationwith sat & mobile phones; laptops and portable devices (peru case study)
    • TSF/TWB uses an inmarsat bgan for connectivity; or vsat for long-term; videoconf for field staff; sustainability is key challenge; funds are disaaster-related not long-term investments
    • Oxfam using short code to gather users/campaign members
  • Environment conservation

Social Media and Youth


  • Millenials: outnumbering boomers; less connected to physical communities, change by doing not voting
  • Social citizens; interested in creating their own work/media/entertinment
    • less rebelious but more connected
    • Folk culture
    • Direct invlvement and service; increase in volunteering among teens
  • "GI-net is al about giving up control" need for nw approaches by nonprofits; network weaver
    • Branding and CSR (youth brands to invest in YSA?)
  • Impact assessment difficult
  • bubble culture prob; local network; low info diversity
  • Focus on indiv campaigns not big orgs; org place is to provide inst. memory; lead issues; focus efforts; but need to change engagement
    • NSB Blog?



  • links
    • oneworld, sangonet, shareideas, new tactics in human rights
    • AED-Satellite pda health tool; pda toolkit; datadyne.org
    • Telecoms without borders (Mga regional office)
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