As you might have guessed from my tongue-in-cheek #mHS10 drinking game (pilot=1 shot, 1k flowers=2, feature phone=3, "going global with sms phone support" = finish bottle), I got a bit tired of "Pilot-itis," which was finally called out as a problem on stage by Christopher Bailey of the WHO during the Wednesday morning plenary.
This pilot-itis was my biggest overall frustration with the discussions and presentations this year - a seemingly endless march of "new" pilot programs around (1) SMS for outreach/awareness (2) SMS and mobile for low-touch scheduled reminders and interaction or (3) Apps for various forms of monitoring. Perhaps it's my relative unfamiliarity with the health field, but do programs do controlled studies every time they plan to release a new paper, or put a PSA ad at bus stops? There is so much that can be done today, with a few hours of hacking, to advance at least #1 and #2 above, settle on a few solutions, and move on to more impactful territory. Take a page from Nike (who have one of the most successful fitness monitoring apps in the wild) and Just Do It.